6 articles in this category
Ad fatigue is real. So is the panic that sets in when click-through rates start sliding. The usual response? Swap out the creative. Fast. But that ins...
You've been doing everything right. Rotating creatives every three days. Refreshing audiences weekly. Keeping frequency under 2.5. But still — click-t...
You drop the frequency cap from 5 to 3. Your ad fatigue should ease, right? Wrong. For a lot of campaigns, that move backfires. Brand recall slips. CT...
You check the dashboard. Conversion rate dropped from 2.1% to 1.4% overnight. Your first instinct? Swap the creative. But hold that impulse. That sign...
So you're staring at a dashboard. CPMs are climbing. CTR is tanking. Someone says 'expand the audience.' Someone else says 'rotate the creative.' Both...
You set a frequency cap of three per week. CPMs were climbing, CTRs dropping—classic ad fatigue. A week later, performance is worse. CTRs are lower, a...